Two major national advertisers pulled out of ABC’s “The View” Thursday amid fallout over a poorly received jibe about nurses on the daytime talk show earlier this week.
The announcement by Johnson & Johnson and Eggland’s Best stems from the on-camera mockery of Miss Colorado Kelley Johnson’s nursing-themed monologue and attire during Sunday’s Miss America pageant.
Johnson, who completed her nursing degree in April, had appeared on stage in a purple nurse’s scrub and stethoscope to deliver an emotional monologue about her chosen profession.
But “View” co-hosts Michelle Collins and Joy Behar’s proved they didn’t have their fingers on the right pulse. First, Collins mocked Johnson for making a heartfelt speech about nursing as part of the talent portion of the evening.
“Shockingly (she) did not win,” Collins said sarcastically.
Behar went further.
“Why does she have a doctor’s stethoscope on?” Behar asked.
The comments prompted a social media backlash under the hashtag #NursesUnited.
Behar and Collins apologized on Wednesday’s show, but it wasn’t enough to save ads from the pharmaceutical giant.
“Johnson & Johnson values and appreciates nurses and we respect the critical role they play in our health care system,” the company said in a statement Thursday. “We disagree with recent comments on daytime television about the nursing profession and we have paused our advertising accordingly.”
Eggland’s Best followed, adding “in light of the comments … we will no longer be advertising on the show in question.”
Nurses appreciated that someone was attending to their hurt feelings.
Source: NY Daily News